| Elements of a Business Plan |
|
| THE
BUSINESS PLAN - WHAT IT INCLUDES |
1 |
| Table of Contents |
3 |
| Introduction |
4 |
| Executive Summary |
5 |
| DESCRIPTION OF THE
BUSINESS |
5 |
| Product/Service |
6 |
| The Location |
7 |
| MARKETING PLAN |
8 |
| Competition |
9 |
| Pricing and Sales |
10 |
| Advertising and Public Relations |
12 |
| Marketing |
13 |
| I.
Market
Analysis |
13 |
| II.
Product Or
Service Analysis |
14 |
| III. Marketing
Strategies - Market Mix |
15 |
| Marketing Tips, Tricks & Traps |
17 |
| THE MANAGEMENT PLAN |
22 |
| Management Team..
|
23 |
| Operations Plan |
23 |
| Wireless Capacity Plan
|
24 |
| Installation Protocols
|
24 |
| THE FINANCIAL MANAGEMENT
PLAN
|
24 |
| Summary
|
24 |
| Financial Objectives
|
24 |
| Controls and Cash Flow
|
25 |
| Start-up Budget
|
27 |
| Operating Budget
|
27 |
| THE FINANCIAL MANAGEMENT
PLAN DIECTIONS - APPENDIX 1
|
29 |
| Financial Management
|
31 |
| Instructions For Income Projections Statement
|
33 |
| Instructions For Balance Sheet |
34 |
| Monthly Cash Flow Projection |
35 |
| Instructions For Monthly Cash Flow Projection
|
36 |
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