Conducting a Competitive
Broadband Market Assessment Report

Our first level of assessment deals with the demand in your contemplated market. Whether your target is residential consumers, business customers or a combination of both, the proprietary database we use is the only one that combines the cyber-identity with the terrestrial identity of your targets. This provides you a true “served-market” profile (customers you can actually market to) as opposed to a mere “total market” (an overstated quantification that can distort your potential).

Our second level of assessment covers the competitive environment for your selected area of study. Who are the competitors? What are their product and service offerings? What are their pricing levels? Who do they target? What are their strengths and weaknesses? In what areas are they vulnerable? How would they rank in comparison to others? These and many more questions are answered to provide a clear picture of the competitive landscape.

Our third level of assessment deals with the infrastructure and topology of your contemplated market area. We’ll assess the area to determine the most appropriate cell sites and tower locations to best marry with your targeted market segments to provide the best coverage possible and thus enhance your “served-market” capabilities.

Our philosophy of assessing your market is best depicted by the following geographic-oriented evaluation where we determine what we call your “Economic Target Zone” the area where all the crucial elements of success overlay.
 

Figure 1: WISP Economic Target Zone

An outline of a typical BWE Broadband Market Assessment Report follows. Need more detail in other areas? Don’t need all this detail? Just tell us what you would like and we will tailor the report to your individual needs.