Prospecting for Customers Who Want
High-Speed Wireless Internet Access Services

    Many say that building a wireless network overcomes the many difficulties and costs associated with building wired networks. Whether it is the cost associated with digging up the streets, replacing legacy wiring and equipment, such as bridge taps and load coils, or the thought of wiring up every house and business in an entire neighborhood or city before signing up one customer, wired networks are simply more difficult and more expensive to build. 

   However, once the money is spent and the wiring is deployed, service providers know one thing that wireless providers do not, where customers can get service and where they cannot.

    One of the toughest things and biggest mistakes that new WISPs make is trying to market a service like a wired service provider, or even worse like a cell phone operator.  Fixed wireless service depends heavily on line of sight from the the transmission tower to the intended customer.

    However, in order to reach customers, you need to know what types are customers are located where. Anyone can make an educated guess on where business and residential customers are located, but wouldn't it be nice to know exactly what type of customers are located within line of sight to your proposed antenna sites.  Even better, wouldn't it be great to know how much bandwidth customers are currently using and how much they are paying for it?  The simple answer is yes.

    The key to great customer acquisition has always been precise target marketing. To accomplish this objective, one might overlay shadow coverage maps on top of demographic and geographic database maps to determine exactly where your customers are, where a good signal can be received, and then go after them with direct mail, fax blasts, door hangers and a sales force armed with a database of potential customers prioritized by their propensity to buy high-speed Internet service.

    BWE this service, which is called a "Telecommunication Services Prospecting Report."  Using a variety of databases, 3D maps and other resources, we can build customized maps that will show you exactly where you provide coverage, what types of customers exist there, what level of telecommunications services they are currently buying and the contact information needed to reach the executives and broadband buyers in your systems coverage area.

    Click on the following links to preview the level of detailed maps.

    * Residential Households Ranked by Bandwidth Usage
    * Business Sites Located within Coverage Zone
    * Customer Database Detailing # of Employees, Installed PCs and Telecommunications Usage