
How Many Potential Customers
Are There in My WISP's Coverage Area?
The General Customer
Prospects section of the report gives a high level view of the prospective
customers in the WISP potential coverage area and estimated business
potential. If multiple markets are selected, the report will rank the
markets in order of the potential return on investment.
The report will provide maps
with cell sites of varying rings of coverage, such 1, 5 or 10-mile
diameters. For each coverage circle, the report will detail how many potential
residential and business customers are present. In the map below, the red
rings represent business coverage areas and the blue rings represent residential
coverage areas.
The report will also cover
various market attributes and strategies the prospective WISP might employ to
begin customer acquisition programs in the area. Possible market
attributes might includes growth trends, new construction, or possible
competitor expansion in the near future.

Potential Customers Map within WISP's Coverage Area