"Our customers are loyal and repeat visits are frequent," said Robert Stewart, Wild Wing's Chief Executive Officer. "iSIGN Media's location-based interactive proximity broadcasting will develop greater customer loyalty with messages and coupons delivered directly to their mobile phones. Targeting customers with selected beverage and meal combinations and measuring their response will increase business and profits for years with a scalable iSIGN Media network as we grow."

The plan entails expanding the iSIGN Media broadcasting system throughout the 60 store Wild Wing chain. Content and delivery schedules are now being tested and integrated with advertisers' brands and food offer bundles. Wild Wing aims to be among the first restaurant franchisors to forego advertising printing and other logistic costs, resulting in a greener footprint for the chain. The messaging is free to the cell phone user as Bluetooth wireless communications is used to connect with the patron's phone. The iSIGN Media platform can reach any diner within 1 to 300 feet of its advertising broadcast source. The result being that dining patrons will now be able to receive unique messages and offers via their cell phones before they order their favourite meal and beverage combo.

"The added benefit will be the interactive data aggregation with the iSIGN Media platform," said Alex Romanov, CEO of ISIGN Media. "Our solution allows Wild Wing's management to capture customer interactions and measure the effectiveness of each advertisement and promotion to maximize the value of customer relationships and ROI to the restaurants."