Broadband Wireless Exchange Magazine is the World's Largest Source of Broadband Wireless WiMAX, Wi-Fi Hotspot and Wireless ISP News and How to Articles  

“Broadband Wireless Exchange Magazine is the World's Largest
News Source of Broadband Wireless Internet Access Services and 3G Products”

3G, Internet Access WiMAX, Wi-Fi, WISP, How-To, Vendors, Products, Success Stories
Home  About BWE  Contact BWE  Site Map  BWE Login  Subscribe

Broadband Wireless Internet Access Services:

 Bookmark this Page

 Advertise on BWE
 Broadband Wireless News
 What is a Wireless ISP?
 "How To" WISP Articles
 Build Request for Proposal
 Wireless ISP Budgets
 Wireless Internet Products
 Wireless Internet Vendors
 Wireless Internet Jobs
 Top 10 WISP List
 Top 10 Wi-Fi Hotspots
 Top 10 Wireless Vendors
 Types of Internet Access
 Wireless ISPs
 Wireless Internet Glossary
 Business Development
 Wireless Business Leads
 Wireless Bus. Resources
 Wireless Q&A's
 Wireless Marketing
 Wireless Investments
 Wireless Success Stories
 FREE Subscriptions
 FREE RSS News Feeds
 BWE Media Kit
 Search News Archives

Search for Broadband Wireless Companies and New Broadband Wireless Products:

Must See Broadband Wireless Products

 Your Link Here - $200

Broadband Wireless News:

  802.11n MIMO
  802.16 WiMAX
  Alternative Energy
  Cable Modems
  Free Space Optics
  Licensed Spectrum
  Mesh Networks
  Marketing Agreements
  Personnel Moves
  Research Reports
  Roaming Agreements
  Satellite UpLinks
  Video Games
  Voice over IP (VoIP)
  Wi-Fi Hotspots
  Wireless ISPs

Ceragon - High Capacity Wireless Backhaul Solutions
Email this article to a colleague    Bookmark this pageClick the folder to bookmark this page! 

First JiWire Mobile Audience Insights Report Gives Advertisers a Deeper Understanding of the On-the-Go Audience

9/10/09 - JiWire released its inaugural Mobile Audience Insights Report with new data revealing demographic and behavioral interests of Wi-Fi users. The research provides a view into overall Wi-Fi usage trends, which includes breakdowns by country, US city and device type as well as specifics about the café Wi-Fi audience which is mostly affluent, male, between the ages of twenty-five and forty-nine, and planning on making a big purchase in the near future. The report is designed to help advertisers better engage their desired audience when they are on-the-go.

The report shows that mobile consumption of Wi-Fi is on the rise as consumers become increasingly mobile. Overall, the number of mobile devices accessing Wi-Fi hotspots grew by 79 percent in the first half of the year. While the iPhone and iPod Touch remain the most popular Wi-Fi enabled mobile devices, collectively representing 97.8 percent of all mobile device connections, the Palm Pre debuted as the No. 5 most popular mobile device in June 2009, just within the first three months of its introduction.

When looking specifically at the online audience in cafés and coffee shops, the findings reveal that people tend to use these venues as the extended 'home office' or 'college library' with 83 percent of users connecting locally in their own neighborhood. Additionally, 40 percent are business decision makers with management titles, 23 percent have C-level or VP titles, and 44 percent are in small- to mid-sized businesses, a traditionally difficult segment to reach.

The café Wi-Fi audience also reported that 38 percent make an online purchase during their visit and 77 percent are in the market to make a major purchase in the next 12 months. Purchasing plans in the next 12 months include:

  • 48 percent intend to buy a new smart phone
  • 54 percent plan to travel more than once on at least a week-long vacation
  • 28 percent plan to buy a new laptop
  • 24 percent plan to buy a car

"The findings completely challenge the assumption that this is a task-oriented audience just checking e-mail or doing work. Instead, they're fully engaging the internet when on the go -- using social networks, researching products, and actively buying goods and services," said Kevin McKenzie, CEO of JiWire. "As people increasingly spend more time out of the home and out of the office, we look forward to sharing continued insights to help marketers better understand this hard to reach mobile audience."

By Robert Hoskins

Click here for more 802.11 News

Free Newsletter Signup

Send mail to Robert Hoskins with questions or comments about this web site.
Copyright © 2001-2011 Broadband Wireless Exchange, Inc.

Website programmed and maintained by Unger Technologies L.L.C.
Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish