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Avaya Select Westcon to Distribute Broadband Wireless Products in Italy

12/19/08 - Avaya Italia announced a partnership agreement with Westcon Group, Inc.. The agreement provides for the non-exclusive distribution of Avaya Enterprise solutions across the Italian territory. Westcon Group, with its longstanding expertise in convergence and global solutions program infrastructure, is already Avaya's leading distributor in Europe and is well positioned to help Avaya exploit the Italian enterprise market.

As Avaya looks to extend its channel presence in Italy, it remains focused on three key areas: commitment to partner specialization, new alliance programs and a new channel oriented business strategy. These combined strategic elements are among the reasons Avaya has chosen to work with Westcon Group, a distributor acknowledged by the market for its expertise, experience and ability to deliver value to the reseller community. Weston Convergence has a focused sales team and the technical expertise required to help resellers design and deliver IP solutions that meet and exceed the requirements of end users.

"Avaya's goal is to increase its leadership and become the business communication brand of reference," commented Vittorio Balestrini, Channel Sales Director, Avaya Italia. "Therefore in early 2008, the company decided to implement investments targeted to the Channel, which focused on establishing a restricted but qualified group of Distributors to help us achieve this end. Our appointment of Westcon Convergence represents a significant step towards achieving these objectives."

"Our new relationship with Avaya in Italy builds on a very extensive and successful relationship already in place throughout Europe. It also represents a key step in our overall European growth strategy," said Sergio Manidi, Country Manager of Westcon European Holdings, Italian Branch. "We have already launched our award-winning ConvergencePoint program there and look forward to serving our resellers in Italy with the same level of products and services our other Avaya resellers experience around the world. Our intimate knowledge of Avaya solutions, combined with our extensive sales and support capabilities and solutions program infrastructure, make us the best choice to help Avaya extend their presence in the Italian channel."

Keywords: avaya italia, westcon group, enterprise solutions, program infrastructure, italian branch, reseller community, italian territory, alliance programs, successful relationship, balestrini, partnership agreement, expertise experience, avaya, Wireless VOIP

By Robert Hoskins

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