AirIQ's Mobile Asset Management Solution Selected by a National Equipment Rental Company

8/5/08 - AirIQ Inc. (TSX:IQ) announced that a large National Construction Equipment Rental Corporation has selected AirIQ's mobile asset management solution for its fleet of mobile generators and heavy equipment.

The initial agreement, which follows a period of extensive field testing, calls for equipping generators in a specific region with a plan to expand quickly to other regions across North America. The national footprint of this new client provides AirIQ with the opportunity for quick geographic penetration of their unique service.

According to Anne Taylor, Vice President, Marketing and Sales, Commercial Fleets, "The knowledge of daily usage patterns enables equipment rental companies to perform maintenance service on their expensive equipment at optimum times thereby extending equipment life. As well, with daily usage information, these clients can bill their customers for actual usage resulting in tangible economic returns on their telematics investment. Winning this sale is highly strategic as it offers both a new customer for our products as well as a channel to the end-users who rent the commercial and industrial equipment."

AirIQ launched its construction asset management service with a unique offering which provides large companies that use mixed fleets (i.e. heavy equipment, light-trucks and automobiles) the convenience of managing their assets from a single portal. The Company has now extended this same benefit to rental equipment companies.

"We are delighted to have earned the business of this national rental equipment provider, said Steve Willey, President and Chief Executive Officer. "It is consistent with our focus on winning key accounts within the construction segment and reinforces our commitment to improving productivity within the infrastructure sector. The increase since the first quarter of 2008 in this segment alone is almost 50%! We fully expect that this agreement will further increase our market penetration and serve as a beach-head for other activities in the equipment rental market."

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Keywords: mobile asset management, asset management solution, vice president marketing, commercial fleets, mobile generators, national footprint, infrastructure sector, improving productivity, market penetration, anne taylor, light trucks, Wireless Security

By Robert Hoskins

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