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Rogers Wireless Becomes First North American Carrier to Launch Yahoo! oneSearch(TM)

5/15/08 - Rogers Wireless, Inc. (TSX:RCI)(NYSE:RCI) and Yahoo! Inc. (Nasdaq:YHOO) announced the availability of Yahoo! oneSearch, Yahoo!'s award-winning mobile search service, to Rogers Wireless and Fido customers across Canada. With this launch, Rogers becomes the first North American carrier to bring Yahoo!'s revolutionary mobile search service and starting point to the mobile Internet directly to its customers.

"As the leading wireless carrier in Canada, Rogers Wireless continues to offer the latest innovations today's youth want in mobile technology," said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "Yahoo!'s revolutionary mobile search service provides our customers easy and instant access to the latest and greatest Rogers content and all the relevant results and instant answers to the information they care about anytime and anywhere."

Yahoo! oneSearch is specifically designed for mobile devices, delivering relevant results directly in the first screen thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want. Yahoo! oneSearch also gives consumers access to news, financial information, weather conditions, Flickr photos, Web images, as well as Web and Mobile Web sites. Yahoo! oneSearch also makes it easy for Rogers customers to shop in a catalogue of thousands of ring tunes, hundreds of games, the hottest graphics and more content which will be made available in the search results. Together, Rogers and Yahoo! are enhancing the search experience for consumers on mobile phones.

Yahoo! revolutionized mobile search by developing Yahoo! oneSearch from the ground up - focusing on delivering consumers answers, not just Web links and further driving adoption of the mobile Internet," said Bruce Stewart, Vice-President and General Manager, Connected Life Americas, Yahoo! Inc. "Rogers is very forward thinking in delivering compelling and innovative mobile services to their customers. With their deployment of Yahoo! oneSearch, Rogers has led the way in mobile search in Canada and has again delivered upon its goal to meet consumer demand for compelling mobile services. In just over a year, we have signed 29 Yahoo! oneSearch partnerships with carriers across the globe, including Rogers, covering more than 600 million consumers under contract."

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Keywords: yahoo onesearch, rogers wireless, wireless yahoo, ring tunes, latest innovations, john boynton, information weather, american carrier, chief marketing, weather conditions, mobile search, wireless carrier, search experience, Wireless Roaming Agreements

By Robert Hoskins

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