| NEW YORK--(BUSINESS WIRE)--Sept. 21, 2006--Mobile broadcasting--as opposed to streaming "unicast"
services--is expected to rapidly become the model of choice for
distribution of live television and movies to mobile devices in the
United States, and by the end of 2007 approximately four million
subscribers will receive entertainment and information on their
wireless handsets via mobile broadcast technologies such as DVB-H and
MediaFLO.
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Senior analyst Ken Hyers reports that recent conversations with
major carriers confirmed what ABI Research expected: "The presence of
as few as five users simultaneously receiving unicast content from a
single cellular base station carrier band can seriously degrade data
access for those subscribers. This is further confirmation that
broadcast is the only way to get mass market uptake of these services.
Already, the market is bearing out that broadcast is the essential
method for offering these services."
A recent ABI Research study, "Broadcast and Unicast Mobile TV
Services" forecasts that in 2011, mobile TV services will have some
514 million subscribers worldwide. Of that total, the research
indicates, 460 million will be subscribers to broadcast services.
Broadcast services will have 1.5 million subscribers by the end of
2006. In the US market, most subscribers will be enabled by the
wireless carriers' broadcast network partners, including MediaFLO (a
subsidiary of Qualcomm), Aloha's Hiwire network, and Crown Castle's
Modeo service.
Though ABI Research believes that most of these services will
debut at $10/monthly subscription in the US through operators such as
Verizon Wireless and Sprint Nextel, advertising will become an
increasingly important source of revenue for mobile broadcast video,
and will serve to subsidize high-quality programming.
"Broadcast and Unicast Mobile TV Services"
( http://www.abiresearch.com/products/market_research/Mobile_Broadcast_
Video) (Due to its length, this URL may need to be copied/pasted into
your Internet browser's address field. Remove the extra space if one
exists.) explains the market dynamics behind mobile video, including
the key industry players, enabling technologies, and business models.
Its detailed market segmentation is backed by perceptive analysis,
updated with the latest trends, news and vendor partnership
announcements.
It forms part of four ABI Research Services--Digital Media
Distribution and Management
( http://www.abiresearch.com/products/service/Digital_Media_Research_
Service), Mobile Content
( http://www.abiresearch.com/products/service/Mobile_Content_Research_
Service), Mobile Devices
( http://www.abiresearch.com/products/service/Mobile_Devices_Research_
Service), and Mobile Operators
( http://www.abiresearch.com/products/service/Mobile_Operators_Research
_Service)--that include research reports and briefs, online databases,
forecasts, ABI Insights, the ABI Vendor Matrix and analyst inquiry
support. (Due to length, the URLs above may need to be copied/pasted
into your Internet browser's address field. Remove the extra space if
one exists.)
Founded in 1990 and headquartered in New York, ABI Research
maintains global operations supporting annual research programs,
intelligence services and market reports in broadband and multimedia,
RFID and M2M, wireless connectivity, mobile wireless, transportation,
and emerging technologies. For information visit www.abiresearch.com ,
or call +1.516.624.2500.
Contact: ABI Research
Beth Schechner, +1-516-624-2542
pr@abiresearch.com |
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