12/16/05 - MTV Networks and Amp'd Mobile announced a strategic alliance that will combine Amp'd's mobile platform with extensive content and marketing expertise from MTV Networks' world-renowned brands, including COMEDY CENTRAL, MTV, VH1, CMT, MTV2, mtvU, TV Land, Spike TV, Logo and iFILM.

The two companies will develop joint marketing and promotions across MTV Networks' brands and screens. Additionally, MTV Networks will make an investment in Amp'd and appoint Jason Hirschhorn, MTV Networks' Chief Digital Officer, to the Amp'd Board of Directors.

"When we began this company, partnering with MTV Networks was our #1 goal, not only because of their unrivaled understanding of today's young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space," said Peter Adderton, CEO, Amp'd Mobile. "By adding the incredible breadth of content that only MTV Networks' brands can provide to our already stellar line-up of music, lifestyle, sports and gaming, we're confident that Amp'd Mobile will provide the best broadband mobile entertainment experience in the market. With MTV Networks' investment, we're also assured the ongoing involvement of the world's foremost youth culture experts. This is a big win for us."

Under the terms of the agreement, Amp'd Mobile will deliver video clips, ringtones, ringbacks, screensavers, wallpapers and more from MTV Networks' leading properties to its subscribers over its 3G broadband wireless platforms. Additionally, the two companies will collaborate on original made-for-mobile content created exclusively for Amp'd Mobile subscribers, including interviews, behind-the-scenes clips, and other short-form video programming. MTV Networks also is working with Amp'd to make URGE, MTV Networks' forthcoming digital music service, available to Amp'd subscribers.

Amp'd Mobile is set to launch limitedly online, exclusively at Ampdmobile.com, on December 15 with more extensive distribution announced by the end of the year.

Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access.