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Study Reveals Findings On Subscribers' Interest 
in Purchasing Services Over Broadband

BroadJump and Mindwave Research Identify Significant Opportunity to 
Up-Sell Services to Subscribers at Time of Broadband Qualification and Installation

        AUSTIN, Texas, March 4, 2002 - BroadJump, Inc., the broadband software leader, today released the results of a residential broadband subscriber survey that identified subscribers' propensity to purchase services over broadband. The study, conducted by Mindwave Research, uncovered key attributes about broadband subscribers including: their predisposition to make significant purchases online; their interest in purchasing primary or "core" services from service providers at broadband ordering and installation; and that they have highly positive feelings towards their service provider.

    Despite high subscriber interest, the study found the majority of respondents were not offered any additional services when they ordered high-speed access or when it was installed. Additionally, the research revealed how both content providers and service providers can leverage key subscriber touch points to drive the adoption of services over broadband by identifying applications and services subscribers are most likely to adopt.

    Consumer propensity to purchase services over broadband

    The recently commissioned study polled 1,046 randomly selected and qualified residential broadband subscribers. According to the study:

-- There is a large appeal for core services -- or services providers already offer as a part of their core business.
-- DSL subscribers favored out-of-state long distance, wireless telephone service and enhanced telephone service with an average of 20 percent responding that they would be interested in the service, but had not been offered it.
-- Cable broadband subscribers were most interested in digital cable, premium channels and cable telephony with an average of 25 percent responding that they would be interested in the service, but had not been offered it.
-- Sixty-three percent of respondents have made six or more online purchases in the last year. Almost half (47 percent) of the respondents spent $500 or more online in the last year, of those, 28 percent spent $1,000 or more online. Additionally, over half of respondents have recently purchased something in response to a promotional offering.
-- Seventy-nine percent of the respondents surveyed claimed to have a positive, or very positive feeling toward their broadband service provider. The primary factors cited by respondents were the performance and reliability of the service.
-- Broadband users have a broad range of interests in applications that drive broadband usage. In addition, respondents identified Internet applications they are currently using, and paying for, over their broadband connection. (Note that respondents were able to select more than one choice.)
-- The top five Internet applications being used at home are: file swapping (37 percent), firewall software (37 percent), brokerage/banking (30 percent), online digital imaging (26 percent) and audio search engines (22 percent).
-- The top five reasons for using the Internet are: online communications (93 percent), information gathering/research (83 percent), entertainment (80 percent), online purchasing (75 percent) and news (73 percent).

    "To this point, there has been little data gathered to determine if broadband would be an effective channel for service providers to use in their marketing programs," said Matt Tormollen, vice president of marketing for BroadJump. "According to the study, there is a significant opportunity for service providers to leverage their broadband offering and up-sell services at certain subscriber touch points throughout the lifecycle of a consumer. Furthermore, subscriber interest in primary services represents a tremendous revenue opportunity for service providers to start up-selling core services to broadband subscribers today."

    About BroadJump
    BroadJump, Inc. (www.broadjump.com) creates software that accelerates the profitability of broadband networks by enabling new business models. By automating the interaction between service providers, content providers and subscribers at essential points in the consumer lifecycle, BroadJump's solutions enable the delivery of revenue-generating goods and services over broadband, while reducing costs associated with deploying those services.

    BroadJump's U.S. customer list includes such market leaders as Adelphia Communications, BellSouth Corporation, Charter Communications, Cox Communications, Road Runner, SBC Communications, Sprint and Time Warner Cable. International service providers that use BroadJump's solutions include Aliant Telecom, Bell Canada, Manitoba Telecom Services Inc., NTL and TELUS. BroadJump is headquartered in Austin, Texas, with 10 offices located throughout the world.

    About Mindwave Research
    Mindwave Research, based in Austin, Texas, is a full-service research agency specializing in traditional and Internet-based technology studies. Mindwave's management team has over 50 years combined research expertise and has served in senior executive positions with IntelliQuest, IDC, Gartner Group, DataQuest and CMP Media. The company serves more than 50 leading computer, software and telecommunications clients and has conducted more than 300,000 interviews worldwide on their behalf.

    The company's core competence is in customer and concept validation, new product testing, brand, ad, media and emerging trends research, and has a special emphasis on research on all aspects of e-commerce.

    The Mindwave combination of highly experienced staff along with special online research tools have made it one of the fastest growing research companies in the U.S. For more information, visit www.mindwaveresearch.com or call 512/469-9369.

    Note: Related charts and graphs are available at URL:
    http://www.businesswire.com/cgi-bin/photo.cgi?pw.030402/bb5

             CONTACT: BroadJump, Inc., Austin                                  
             Jenny Allaire, 512/908-4476                              
             jallaire@broadjump.com                            
              or
             Porter Novelli          
             Kari Bautsch, 512/241-2236            
             kari.bautsch@pnicg.com