ewd Promotes Scott A. Avery to Vice President of Business Development

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ewd Promotes Scott A. Avery to
Vice President of Business Development

PLEASANTON, CA - Monday January 14, 2002 - embedded wireless devices inc (ewd) today announced Scott Avery's promotion to Vice President of Business Development. Previously, Mr. Avery was ewd's Director of Marketing, responsible for the company's product marketing initiatives and assisting with strategic relationships. In his new role, Mr. Avery is responsible for developing and managing ewd's strategic business relationships, working with existing OEMs and expanding and refining the ewd Technology Partners program.

"This is a key position for us," said Sean T. Marzola, President & CEO of ewd. "Scott Avery's promotion is a natural extension of his role as Marketing Director. His prior experience with strategic relationships and his proven performance and accomplishments at ewd make him the ideal person to direct our business development activities. Scott is initially focusing on the development of partnerships needed to offer our WLAN customers the most complete systems solutions available today," he added.

Prior to joining ewd, Mr. Avery was Director of Marketing for Atmel Corporation's Serial EEPROM Product line where he held P&L responsibility, set business strategies and pricing and established long-term strategic major customer partnerships.

About embedded wireless devices inc
embedded wireless devices inc is a fabless semiconductor and technology company that develops and markets solutions for multi-point broadband wireless networking. By combining a highly optimized MPU/DSP host processor and eMOSTM operating system with multiple programmable basebands, analog front end and system memory, ewd solves the dilemma of simultaneous voice and data communications in enterprise and residential broadband wireless networking environments.

For applications such as wireless networking (NICs, access points and gateways), cordless telephony, PDAs, VoIP devices, streaming MP3 and information appliances, ewd's total product solutions shorten product development cycles and significantly reduce the product's complexity and overall cost. Core competencies include wireless applications and protocols, multiple programmable basebands, multi-tasking architectures, digital signal processing and analog and RF design. More information is available at http://www.ewdi.com

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Contact:
Ken Kristie
Vice President, Marketing
embedded wireless devices inc
broadband wireless networking on a chip(tm)
5200 Franklin Drive
Pleasanton, California 94588
Phone: 925.251.6231
Fax: 925.251.6201
mailto:kkristie@ewdi.com
http://www.ewdi.com