Becoming a Member of the BWA entitles member companies to some unique and cost effective services designed to help smaller companies in the broadband wireless  industry promote their company to the broadband wireless industry and abroad.

    We have put together a marketing package that is designed to create maximum exposure for minimum marketing dollars.  The package consists of basic public relations and advertising opportunities, plus many other added services that will help a broadband wireless business build a successful customer acquisition strategy.

    Unlike many publications, Broadband Wireless Exchange's sole mission is to promote the industry we serve.  One of our roles involves pitching the broadband wireless industry to other technical trade publications, business magazines and local and national daily newspapers.  As a result, we talk to many editors and reporters from other publications that are interested in speaking with the actual vendors and service providers.  When  approached with opportunities, we will refer these leads to the most appropriate members of the BWA.

    Smaller companies sometimes lack the staff or funds to retain a full time marketing staff or a public relations firm.  The BWA maintains a staff of marketing professionals that already understand the technology and the benefits of broadband wireless. BWA members can tap this group of experts at significantly lower costs than hiring a full time staff or having to sign expensive agency contracts.  

    Our goal is to assist companies that need help building a press kit, writing press releases, building a database of reporters and analysts that cover broadband wireless, writing an advertising media plan, designing advertising and marketing literature, creating web banners and/or even web site design.